rights (PLR), what are they and how can you make money from them.
Private label rights is when you acquire the resell rights to
private label products. These PLR products are commonly e-books,
articles or software. The PLR process normally begins with a
professional writer or software developer that creates an e-book of
software package that they want to sell. As writers or developers
they're not in the business of advertising and selling as much as
creating - so they turn to others to do the selling for them. Those
that do the selling then are considered to "have private label
rights" and are authorized to sell the product for the writer and
make a profit for themselves with each and every sale. After
obtaining the resell rights which will set you back from $80 to $500
dollars or more, the next step is to sell them so you make your
profit from each sale. If you make enough sales, you can easily
replace what you originally paid for the resell rights and anything
after that, OK I'll say it... is pure gravy. :-)
Buying the resell rights to private label products can be a
profitable money making business opportunity for you, However, like
all other business opportunities there are some things that you need
to be aware of. Before acquiring the right to resell private label
products you should know that there are a large number of people out
there that can quickly write an e-book with information from some
other e-book or source and call it at PLR product and then sell it
to others so they can then sell it. Not all PLR's are of high
quality so it's in your best interests (and your future profits) to
ask for a sample of the PLR item you are considering. Just because a
person can write an e-book does not mean they are a true writer
that can put a quality product... it just means they know how to use
a computer keyboard so be sure to request and review samples of the
actual work before you send them any money.
Sometimes you'll be required to sign a terms contract, just be sure
to read it carefully taking special note of any restrictions placed
on your advertising, marketing or pricing. These stipulations could
determine if you want to get involved since if it restricts you from
email marketing and you have a huge list of subscribers you wanted
to email to then that could be a problem. If there's a price
restriction but you want to sell it for more or less then again you
may or may not want to get involved. You are receiving the resale
rights, however the bottom line is you do not own the product itself
so you must abide by the contractual requirements. If there are too
many restrictions and the PLR is too tightly controlled so you have
little to no flexibility in how you want to market at the price you
want to sell it for... walk away, it's no the only PLR product out
there. They truly are a dime a dozen, so don't get into something
you cannot sell!
By keeping the above information in mind you'll keep yourself out of
trouble, it'll save you time and money and in the long run you'll be
able to make a profit from your involvement in PLR's.
After you've decided on a PLR product, reviewed a sample of the
actual work and have purchased it, the next step is to get the word
out about it and make sales. If you have a mailing list of
subscribers, of course you'll want to mention it to them. If you
have a website or blog you can build a page to mention your PLR
program and its benefits then link to it from your home page,
internal pages and from other websites too.
If you need a
free website or blog be sure to
check out the large list of free web and hosting providers Margie
and I collected for you. OK, our mini commercial is over, I'm back
When it comes to selling your private label rights program you can
use other effective advertising and marketing methods to get your
PLR more visibility and sales. These include the online classified
ads, online auction websites, or you can development of your own
product website. I do recommend you examine the advantages and
disadvantages of each since the selling methods may work better with
certain PLR products.
classified ads, your best bet is to use online advertisements,
that's probably obvious since you have an "electronic" product in
the form of an e-book for sale. Most private label products are
designed with internet users in mind so it makes sense that you
should target those potential buyers using the Internet. You'll find
out that most online classified ad sites are free to post at,
however you will run into some of them that want you to pay for it.
Unless it's a high traffic site like Craig's List or something
similar I've always been perfectly fine with the free classified
site, a few of our favorite free advertising sites are: Adland, US
Free Ads and Adverts. If we had to choose one it would be Adland
since they have other nice advertising options like text and banner
Another popular PLR selling method is to create a "sales" page about
your product. By sales I don't mean flashing banners, buy now calls
to action, or any high pressure sales tactics. I'm talking a page
(or site) dedicated to your product where people can come, see if
your PLR item will help them solve their problem and get their
questions answered, things like that.
You want to outline the benefits of your product (how will it change
their lives), what exactly it is that their getting and how much
will it cost them. First impressions are important and although you
can go when any of the free website templates available out there,
if you want to make a great first impression I recommend you check
Template Monster has available to you.
When you get there use the advance search features at the top of the
page to locate those template themes that match your PLR subject.
While there be sure to look at their "osCommerce" templates as these
incorporate a shopping cart so you can make it easier for your
visitor to purchase. Template monster also has some free templates
and for these click on the "Free Web Templates" text link in the
upper left side of their site. If you can't design your site, no
biggie. There are people and companies online that will create a
professional website for you at low cost.
If you're familiar with online auction, you can use an online
auction site to sell your PLR product. An online auction website
gets your product viewed by literally millions of consumers however
remember that your product is not the first of its kind plus there
are others selling the same product so the competition to make a
sale is high. The way to lessen your competition is to lower the
price, however it can so low (they go low too) that you barely
a meager profit out of your venture. So, you can sell through online
auctions, however you might not have a very high profit margin so
keep this in mind.
And now David's "downside" reality discussion...
I can write about PLR because I've read about them, I understand
them and I was involved in many of them over the years. But that
doesn't mean I have to like them or that I recommend and market
PLR's and the reason is simple. As a "little guy" at the bottom of
the totem pole, by the time you get involved with a new PLR product,
you can be guaranteed that the guy that wrote it has already had it
on the street for a while already. Normally what happens is what's
called a "joint venture". This is where the guy that produced the
PLR has joined marketing forces with many other "biggie" marketers
that have huge email lists, massive traffic and generally a loyal
following of previous customers and/or subscribers. These people
that are given the "inside scoop" before a PLR is made available to
the general public many times they will even give "testimonials"
about the product, which I always found unusual since they are
giving testimonials about something that just came up for sale.
Back on track, so those in the joint venture do mass mailings to
their list, who then email their list, and on down the line. Many
sales are made and somewhere along the way one of them might have
been you. Now I'm not saying you cannot or will not make money with
private label rights products, I am however saying you will never
make as much as the guy that wrote it, or his joint venture buddies
that launched it first. The bad thing I see about private label
rights products "for the little guy" is that over time the PLR
you're selling becomes less and less valuable as more people buy it
from others, more try to sell it and the market begins to saturate.
Ever wonder how you could get the "Hot PLR pack of 20 proven PLR's
for $4.95" at an auction? Because they've had their run, the profit
party is over and there are new ones (being written as I type) to
Don't give up though - you CAN make money with PLR's just realize
you'll make more money earlier on and it's not going to be a cake
walk regardless of when you happen to get in.