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One of the
interesting facts about Lotto Magic it that it's the only
successful Lottery pool/network marketing company to have
been around this long, since 1996 which I feel is a long
time! The important part about the team site is that it's
designed for the benefit of the members since when anyone
new to the company joins - they are joining a current
member through the automated team URL rotator. My job as
team leader is to generate targeted visitors from the
search engines, over the years it has worked great! |
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How did you get
involved in your particular "niche" for your chosen online
business. |
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I joined Lotto
Magic years ago and was just a "regular" member like
everyone else and I did what others did which was market
the Lotto Magic program mainly offline through their
postcard system and little through the free company
provided marketing sites where they gave me one main site
and then two smaller sites. When I started to focus more
on the online part I checked to see if my up line members
had any "team" help type of sites where I could go to
learn and get some help building my down line team, but
there weren't any. So I decided to design a Lotto Magic
Team website that covered everything Lotto magic related
with it's main purpose being to help those on my team
build "their" down line team. I've been involved in MLM
long enough to know when I'm building their team I'm also
building mine so helping them was the smart thing to do to
reduce attrition (drop-outs). My idea was simple, to
provide a team building support system that was as near to
automated as I could get it so my team would benefit, then
my focus would be on maintaining the site and generating
traffic. |
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What is your
favorite part or what do you like best about running your
own online business? |
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The best part
for me is that now that it's been on the Internet for
years and has been picked up by the search engines for
many of the best key words like the name of the company
"Florida Lotto Magic" which as of this interview was #1 on
Google - so targeted traffic is happening like I wanted.
The second best part is with the automated URL rotator
where anyone that clicks on any of the website "join" buttons or text links on the
team site is sent to a team members marketing site where
they join that member. This is hands off for me which
saves me time to do other things for the team. The third
best thing is now it's just a matter of me updating the
site, adding to it, and looking for ways to increase
traffic. When I saw your Success stories I knew I wanted
to apply to get the word out about our team even more, and
give you guys some nice content too. |
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What is your
biggest challenge as a webmaster & site owner and how do
you overcome it? |
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I don't have
any big challenges now except the one that I believe
everyone in Lotto Magic and any other home income program
or site has... quality targeted traffic! My challenges
took place in the beginning when I was trying to figure
out how to help the team members. I knew it didn't do them
any good to have a Lotto Magic marketing site but then no
visitors or not very many. So the big challenge for me
was making sure I covered all details about the program,
gave the visitors plenty of places to click the team join
button and then I provided custom marketing materials that
people couldn't get from any other site. Since I started
out marketing offline, I had already designed personalized
sales letters, custom postcards, Lotto Magic marketing
hint & tip sheets and other materials that I used. I took
these and modified them which took some work but in the
end the team members could use them for free so it helped
them. I also give away 2 lottery information e-books at
the site which generates free viral traffic to the team
site and this was a challenge because I never worked with PDF's before, but through an e-book writing program and
later e-book cover creator software I bought it made it
easier but that was my first try and I have more lottery
type of e-books I'd like to write. |
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If you had to
do it all over again, what is the one thing you would
change if you could? |
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I think I would
have started my site earlier then when I did. After I joined I
floated along online doing what all the other marketers
were doing and then I finally put my site together a couple years
later. I don't think I would have been ready to build a
website right after I joined since my MLM marketing was mainly
through postal mail, sales letters, paper member sign-up
forms and things like that. Once I got the idea in my head
to build a team site I checked out what was possible and I decided to go
for it, maybe a little late but I did it. |
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What would you
tell a person reading this about starting their own online business? |
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Patience,
that's all I can say. My biggest fear at the start was me
spending hours creating a site and then having nobody show
up, how bad would that be! But over time it comes
together, visitors start to show, you link with other
sites, the search engines like you and it's all downhill
from there, but you gotta have patience! So I say if
you're thinking about doing it then just do it and stop
thinking about it. I thought about it to too long but I'm
glad I finally did it and put the site together. What's
amazing to me is that as I type this there are
visitors at the site surfing around right now so
it's almost like having a shop downtown, people are coming
in and browsing around and I'm not even there. I love the
Internet now. |
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 We
hope you gained some insight into what it's like to run
your own online business. We appreciate the time Whitney took
for our Success Story interview and have asked her to
provide some great links for you - be sure to check them
out today! David &
Margie |
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Interviews with
people earning from their websites
